About

Rufus includes engineers, designers, and an awesome team to help with everything from accounting, to marketing, to legal. We spend our days researching, testing, designing, model-making, picking components based on best functionality and power consumption, scrutinizing every millimeter, and most of all, talking to our customers... all in an effort to deliver amazing wearable tools for consumers and enterprise. 


Team Rufus

Gabe (CEO/Co-founder)

Gabe has had a passion for building all his life. He grew up working in his grandfathers' hardware store where he had access to every material and tool imaginable to build and reimagine anything he wanted. He attended Lehigh University and spent his first half of of college as a computer engineer, eventually switching majors and graduating with a BS in business & economics with a concentration in marketing. Gabe brings a strong technical knowledge, decades of branding and advertising experience, leadership skills, and an exhausting drive to create great products to Team Rufus.

mitzy (CFO)

Mitzy has vast expertise in finance, accounting, auditing and strategic planning, especially as it relates to high technology operations. She recently served as Chief Financial Officer of Group 47, an early stage startup bringing to market a 100+ long-term archival media successfully invented by Kodak. Prior to her work in startups, Mitzy spent over 20 years at Warner Bros. in various roles including VP of Finance & Administration for the Technical Operations Division, Chief Finance Officer for Warner's post-production and digital facilities and Audit Manager for Time Warner. She was an active member of steering committees responsible for M & A, dissolution and re-engineering of major divisions and responsible for budgets over $500mm in annual expenditure.

James (CTO)

James is responsible for technology strategy, hardware design, software architecture and program management. He leads hardware and software development teams, building the Rufus Platform, an integrated wearable solution targeting vertical applications across a broad range of industries. Before joining Rufus, James served as CTO at Zya, Inc., developing the multi-award winning Ditty musical messaging service; as VP of Technology and Engineering at Muve Music, delivering innovative, integrated digital content to wireless customers in the U.S. and abroad; and as Chief Technology Officer at Napster, enhancing service availability, customer satisfaction and scalability to support millions of users.

Paula (VP of Operations/Co-founder)

Paula graduated from the University of Pennsylvania with a B.A. in International Relations, and later received a law degree from Georgetown.  She is leveraging her experience as a problem solver to tackle the unique, daily challenges that face a startup company, and assists with supply chain management and product strategy. 

Easton (VP of Brand)

Easton joined Rufus Labs as the company's first employee in 2013, assisting to shape the Rufus brand as it transformed from napkin sketches to fully functional prototypes. With a degree in Marketing from the University of Southern California, Easton strives to inspire consumers and decision makers through creative storytelling and marketing strategies. In addition to directing brand strategy, Easton manages customer service and business development relationships surrounding the Rufus Cuff and enterprise software platform.

Trent (SR. Project Engineer)

Trent is a Project Engineer with a background in Electrical Engineering whose main responsibility is to coordinate with different departments of the company as well as outside vendors to ensure everything needed for the product to go from manufacturing to customers' doorsteps is done thoroughly in a timely and efficient manner while keeping customer needs in mind throughout the process.  He also has hardware engineering responsibilities which include improving and verifying components, design, and layout of the PCB as well as analyzing electrical designs to identify flaws or inefficiencies and make optimizations.  As a forward looking company, Trent is constantly researching new technologies for potential integration into future products and services. He completed an MIT Supply Chain and Logistics Fundamentals course. 

Kaidong (SR. SOFTWARE ENGINEER)

Kaidong joined the company as an intern to develop customized Android apps for the Rufus Cuff. Quickly elevated to a full-time role after graduation, Kai focuses on modification of the Android framework for the Rufus Cuff custom skin. He is also tasked with software maintenance and OS updates, among other items. Kaidong earned Master of Science in Electrical Engineering from the University of Southern California, where he has extensive experience in machine learning and Control Systems design.

Zhixian (SR. Embedded Engineer)

An embedded system magician with more than 5 years of development experience. He started as an intern at Rufus and rejoined the team full-time after graduating from USC with his Masters in Electrical Engineering. With a strong background in computer architecture, operating systems, and computer networking, at Rufus he is responsible for developing, hacking, and optimizing the Android operating system onboard the RC.

Matt (Advisor/Co-founder)

After earning a BS in Electrical Engineering and Computer Science from MIT, Matt began a career in the financial markets. He spent years as a portfolio manager, market-maker, and quantitative modeler, and ultimately launched a successful hedge fund. More recently, Matt has focused on helping to grow early stage businesses with private capital. He joined Rufus with both experience and expertise in business development as well as engineering. He, Gabe, and Paula attended elementary through high school together.

Travis (Advisor/Co-founder)

Travis attended Lehigh University in Bethlehem, Pennsylvania where he graduated with degrees in both music and psychology. Over the past several years, Travis has been running one of the largest music schools in Colorado. With a strong startup knowledge and in-depth HR skills, Travis was an excellent fit to join the Rufus Labs team. His background in non-profit management and best practices was key in helping develop the Rufus Initiative, the charitable giving element of Rufus Labs. He was also Gabe’s roommate in college.

Eric (Advisor)

Eric Romo is the CEO of Altspace VR, a shared browsing environment for virtual reality. Prior to Altspace, Eric was Founder of GreenVolts, and was the 13th employee at SpaceX. Eric graduated from Cooper Union with a B.E. in Mechanical Engineering, and received an MS in Mechanical Engineering and an MBA from Stanford University.


Allies

 

Arrow Electronics is a global provider of products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions, with 2014 sales of $22.8 billion. Arrow serves as a supply channel partner for over 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 460 locations and 56 countries. We are excited to be collaborating with Arrow on many levels, including their assistance in supplying the over 400 parts that go into making each and every Rufus Cuff.

Arrow Electronics is a global provider of products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions, with 2014 sales of $22.8 billion. Arrow serves as a supply channel partner for over 100,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 460 locations and 56 countries. We are excited to be collaborating with Arrow on many levels, including their assistance in supplying the over 400 parts that go into making each and every Rufus Cuff.

Make in LA is an early stage accelerator and fund created to support technology enabled hardware companies (IoT, robotics, wearables, VR, etc) and build out the LA epicenter of hardware entrepreneurship. The accelerator, operated by an experienced team, helps startups avoid costly pitfalls associated with hardware production through a four-month comprehensive concept-to-market program that applies best practices from mentor-driven accelerators, lean startup methodologies, and design for manufacturing principles. Make in LA attracts global deal flow, and acceptance into the program is competitive. Perks include office space, prototype lab, production facilities, mentoring, and investments up to $150,000 in the first 4 months

Make in LA is an early stage accelerator and fund created to support technology enabled hardware companies (IoT, robotics, wearables, VR, etc) and build out the LA epicenter of hardware entrepreneurship. The accelerator, operated by an experienced team, helps startups avoid costly pitfalls associated with hardware production through a four-month comprehensive concept-to-market program that applies best practices from mentor-driven accelerators, lean startup methodologies, and design for manufacturing principles. Make in LA attracts global deal flow, and acceptance into the program is competitive. Perks include office space, prototype lab, production facilities, mentoring, and investments up to $150,000 in the first 4 months

The Bixel Exchange is a partnership with the Los Angeles Small Business Development Center (SBDC) and L.A.'s dynamic tech community, leveraging the power of the Los Angeles Area Chamber of Commerce and the proven track record of the SBDC Network, spanning L.A., Ventura and Santa Barbara counties offering programs and services that advise, mentor, educate, and connect. We are honored to be selected for inclusion in this program and to be working closely with the city of Los Angeles.

The Bixel Exchange is a partnership with the Los Angeles Small Business Development Center (SBDC) and L.A.'s dynamic tech community, leveraging the power of the Los Angeles Area Chamber of Commerce and the proven track record of the SBDC Network, spanning L.A., Ventura and Santa Barbara counties offering programs and services that advise, mentor, educate, and connect. We are honored to be selected for inclusion in this program and to be working closely with the city of Los Angeles.

Every year, Plug and Play reviews 4,000 startups, invests in over 100, and runs industry-specific accelerator programs. PNP provides investments alongside 180 leading Silicon Valley VC partners, and helps 300 corporate partners to license, pilot, and co-invest. With more than 365 networking events per year, office space on demand, and corporate introductions, we have created the ultimate startup ecosystem.

Every year, Plug and Play reviews 4,000 startups, invests in over 100, and runs industry-specific accelerator programs. PNP provides investments alongside 180 leading Silicon Valley VC partners, and helps 300 corporate partners to license, pilot, and co-invest. With more than 365 networking events per year, office space on demand, and corporate introductions, we have created the ultimate startup ecosystem.